For many years, affiliate marketing has been a key driver in the online gambling world. Operators reward promoters, content creators, and traffic sources for driving players to their platforms. But in recent times, a growing number of players are gravitating toward non GamStop casinos—gambling sites that aren’t registered with the UK’s GamStop self-exclusion program. This raises a fascinating question: Do casinos not on GamStop offer affiliate programs?
From someone who’s navigated both the mainstream and offshore iGaming affiliate landscapes, I can confirm the answer is yes—many non GamStop casinos do run affiliate programs. And surprisingly, these programs can be just as professional, rewarding, and competitive as those offered by licensed UK operators. Let’s explore how this works in practice, what makes these affiliate setups unique, and what aspiring affiliates should know before joining.
Understanding Non GamStop Casinos and Their Appeal
Before diving into affiliate opportunities, it’s important to understand what non GamStop casinos actually are. These are online gambling platforms that operate independently of the UK’s GamStop scheme, which is a national self-exclusion register aimed at helping problem gamblers take a break. Because non GamStop casinos are not part of this network, they can legally accept UK players who have voluntarily excluded themselves from gambling under the scheme.
These casinos are typically licensed in offshore jurisdictions like Curacao or Costa Rica. They often attract players with flexible verification rules, broader bonus structures, and access to games that are sometimes limited under UK regulations.
From an affiliate perspective, this makes them a compelling niche. Why? Because there is a steady demand from players actively seeking alternatives to GamStop-registered sites, creating a unique opportunity to tap into an underserved yet active user base.
Yes, Non GamStop Casinos Offer Affiliate Programs
Let’s clear any doubt: non GamStop casinos absolutely offer affiliate programs. In fact, affiliate marketing is often one of their primary methods of acquiring new customers. Since these casinos typically don’t rely heavily on mainstream advertising channels (due to regulatory restrictions), they depend on affiliates to drive quality traffic to their platforms.
Many of these programs function in a similar manner to mainstream ones: you register as an affiliate, receive a unique tracking link, and promote the casino through your blog, website, YouTube channel, or social media accounts. When a user clicks your link and signs up or deposits, you receive a commission—usually structured as either a revenue share, cost-per-acquisition (CPA), or hybrid deal.
Revenue Share vs CPA: What You Can Expect
Non GamStop affiliate programs often mirror the payment models used in traditional online gambling programs. Revenue share models are the most common, where affiliates earn a percentage (often between 25% to 50%) of the net losses generated by referred players. This can become a steady and recurring income stream if the players stay active.
CPA deals, on the other hand, pay you a flat fee for each depositing player, regardless of their long-term value. For some affiliates, this offers quick returns, especially if they drive high volumes of traffic.
Hybrid deals combine both approaches, allowing affiliates to receive a smaller upfront CPA payment alongside a smaller share of future revenue.
Personally, I’ve seen many non GamStop programs offer generous commissions, especially when they’re newer to the market and trying to attract experienced marketers. This competitiveness can translate into real earnings, especially if you have an audience that’s already looking for alternatives to UKGC-licensed sites.
The Benefits of Promoting Non GamStop Casinos
If you’re considering becoming an affiliate for non GamStop casinos, there are several advantages you should know about. First, there’s less competition. Since these casinos aren’t licensed by the UK Gambling Commission, they aren’t promoted by mainstream affiliate giants—meaning there’s room for niche bloggers, streamers, and content creators to carve out an audience.
Second, you’ll likely have more flexibility in content creation. While UK-regulated affiliates are restricted in terms of how they present bonuses, verification, and responsible gambling messages, non GamStop affiliates often operate with fewer limitations. This doesn’t mean being unethical—but it does allow for a more straightforward tone that resonates with users seeking alternative platforms.
Additionally, some affiliate managers at non GamStop casinos are more hands-on and open to negotiation. Because these programs are run by smaller or newer operators, you often get direct access to decision-makers who are willing to tweak commissions or offer custom promotions.
Potential Risks and Considerations
While the opportunity is real, let’s not sugarcoat it—there are also risks and important caveats to consider. The biggest concern is player protection and reputation. Not all non GamStop casinos are created equal. Some operate with transparency and fairness, but others may lack the customer service standards or dispute resolution mechanisms found in UK-licensed sites.
As an affiliate, promoting a shady casino can backfire. You might make a few quick sales, but if players get scammed, your reputation will suffer. That’s why it’s crucial to vet any non GamStop casino before joining their affiliate program. Check reviews, test the games, verify licenses, and speak with other affiliates if possible.
Also, keep in mind that traffic from certain countries may be restricted, or payment options may not be as smooth as those from more established programs. Withdrawals could take longer, and in some cases, there may be higher minimum payout thresholds.
Finally, there’s the issue of compliance. Even though these casinos are not under UKGC regulation, that doesn’t mean you’re immune from scrutiny. Make sure your content includes appropriate disclaimers and takes a responsible approach—especially if you’re targeting UK audiences.
How to Find Reliable Affiliate Programs for Non GamStop Casinos
One of the most frequent questions I get is: Where can I find trustworthy non GamStop casino affiliate programs?
Many reputable affiliate networks now include non GamStop casinos in their rosters. These platforms serve as intermediaries between affiliates and casinos, offering tracking tools, reporting dashboards, and customer support. Alternatively, you can go directly to casino websites and scroll to the bottom—many of them list an “Affiliates” section in the footer.
When assessing a program, look for key indicators like:
Transparent commission structures
Timely payments
Positive feedback on affiliate forums (e.g., Affiliate Guard Dog, GPWA)
Access to real-time stats and professional banners
Availability of a dedicated affiliate manager
Personally, I’ve had the best experience with programs that prioritize communication. Whether it’s through Skype, Telegram, or email, having a responsive affiliate manager makes all the difference—especially if you’re new to the space.
Is It Worth Joining a Non GamStop Affiliate Program?
If you’re an affiliate marketer with an audience in the online casino space, the answer is yes—joining non GamStop casino affiliate programs can be worthwhile, both in terms of profitability and diversification.
That said, success in this niche doesn’t happen overnight. It requires thoughtful strategy, honest reviews, and a commitment to only promote platforms you trust. The rewards can be substantial, especially given the demand from UK players who want alternatives outside the GamStop ecosystem.
As long as you’re transparent, ethical, and diligent in your research, you’ll find that promoting non GamStop casinos can become a sustainable and even lucrative branch of your affiliate business.
If you’re just getting started, begin by testing one or two programs, building content that educates and informs, and keeping track of your conversion metrics. Over time, you’ll gain insights into what works and which casinos resonate best with your audience.
